ARG's Professional Services Monitor is a new online publication
that will focus exclusively on the professional services industry.
ARG monitors the competitive landscape of the largest professional
services firms on a daily basis, providing a unique perspective
on the factors driving firms, practices, and people to success.
Through exclusive analysis drawn from ARG's competitive intelligence
efforts, and Profile articles, Professional Services Monitor
provides insight into what is driving world-class achievements in
professional services.
Professional Services Monitor focuses on the following
areas of excellence within professional services:
- Ethics/Leadership/Vision
- Innovations in Marketing:
- Creative efforts to market effectively within the regulatory
environment
- Pursuing new markets created by regulatory actions
- Bringing Big Four services to new markets
- Innovations in Solutions and Technology
- World-Class Human Resources:
- Attracting the best business students into accounting education
- Keeping the best young talent within the profession
The intersection of innovation in marketing and solutions receives
special attention. The passage and continuing implementation of
the Sarbanes-Oxley Act was a significant event for the industry,
to say the least. While the market forces that followed the collapse
of Arthur Andersen had already begun to change the scope of services
provided by professional services firms, SarbOx very decisively
drew the line. Despite this upheaval, there have been many winners,
those who saw new opportunities and new needs arise. The winners
are providing innovative new solutions for clients faced with an
entire new set of compliance concerns. And the winners are looking
toward new markets.
In many cases, the choice of subject matter for PSM Profiles
will be based upon ARG's exclusive research. For example, we might
identify a firm that has enjoyed great success in converting competitive
proposals to new engagements among manufacturing companies as part
of ARG's Big Four Quarterly Competitive Summary. We may
then investigate what is leading that firm's success in its manufacturing
practice. In addition, we work closely with Big Four marketing executives
and practice professionals and thus gain a unique perspective on
innovations.
Professional Services Monitor can be found online at www.amesrgi.com
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