This morning on my Facebook advertising sidebar, which I actually read more often than not, an ad for the AICPA’s FeedThePig.org site appeared.
FeedThePig.org is the AICPA’s financial literacy initiative, particularly aimed at younger people. From its about page:
I’m “spokespig” Benjamin Bankes, here to remind you to feed your piggy bank.
This website is here to help you do just that. Here, you’ll find fun tools, a quiz, tons of tips and other resources. They will all help you think through your spending and saving habits, identify ways you can start saving and commit to making changes that will reduce your debt and grow your savings.
The spokespig himself itself is creepy in the same way the Burger King King scares the living hell out of my kids while also making them want a Whopper Jr.
I mention this because financial education and literacy is important to me. It’s crucial importance to successful adult life is woeful neglected by our educational system. I also think that the accounting industry is suited to take an active role in educating young people outside of the classroom. I know that FeedThePig.org has been around for some time, and I am glad to see that they are advertising themselves in the social media market.