Professional Services Monitor: Today

While E&Y is sponsoring a video contest on college campuses, Deloitte is featuring short films produced by its own staff, under the name “What’s Your Deloitte?”

Deloitte & Touche debuted a Deloitte Film Festival featuring short films submitted by teams of Deloitte employees from around the U.S.

Staffers were encouraged to make short YouTube-like films on the theme of “What’s Your Deloitte?” The firm posted the films on an intranet, where other staff members could rate them.

Unfortunately, it doesn’t appear that Deloitte will make the videos available to the general public.

Deloitte supplied the 370 teams who submitted entries with Panasonic Mini-DV cameras. The firm says that it will eventually donate the equipment to non-profits.

Both Deloitte’s internal contest and E&Y’s campus competition are aimed at the coveted Gen-Y talent pool, seeking to meet this generation where they are. While both firms have the media—video—and the method—viral, user-contributed—right, one hopes the content and presentation is high-quality and authentic.

Link: Deloitte Press Release

Ernst & Young is sponsoring campus video competition with an interesting prize—a business trip with E&Y CEO Jim Turley. The contest asks student teams from more than 75 college campuses to create videos promoting the profession, with the theme, “Why professional services?”

Leading professional services firm
Ernst & Young LLP announced the launch of a video competition for college
students in the U.S. and Canada as part of the firm’s enhanced efforts to
engage and connect with recruits. The competition, titled “Reel Influence,”
allows teams of students to make an impact on their peers, faculty, the
business community, and future recruits by sharing a vision of their career
through video.

Ernst & Young’s press release is available from PRNewsWire.