While E&Y is sponsoring a video contest on college campuses, Deloitte is featuring short films produced by its own staff, under the name “What’s Your Deloitte?”
Deloitte & Touche debuted a Deloitte Film Festival featuring short films submitted by teams of Deloitte employees from around the U.S.
Staffers were encouraged to make short YouTube-like films on the theme of “What’s Your Deloitte?” The firm posted the films on an intranet, where other staff members could rate them.
Unfortunately, it doesn’t appear that Deloitte will make the videos available to the general public.
Deloitte supplied the 370 teams who submitted entries with Panasonic Mini-DV cameras. The firm says that it will eventually donate the equipment to non-profits.
Both Deloitte’s internal contest and E&Y’s campus competition are aimed at the coveted Gen-Y talent pool, seeking to meet this generation where they are. While both firms have the media—video—and the method—viral, user-contributed—right, one hopes the content and presentation is high-quality and authentic.
Link: Deloitte Press Release